The challenge that Barni confronted was that individuals connected the brand with Barni the purple dinosaur. .
Thus, as an organization, we needed to redirect the customer idea of animated Barni, and rather acquaint them with Barni the Bear. So people may familiarize themselves with the brand, we had established and became the pioneers of launching an automated vending machine in the Gulf. The mechanics of the vending machine were: by sending an SMS of the word ‘Barni’, the Barni character would appear on the screen with the rear projection technology, along with dispensing samples. As a result, 1 million kids and parents had crowded the premises of the campaigns in stores, parks, beaches and entertainment venues all over UAE and KSA. Barni was one of the greatest launches, going live in-store with displays in more than 100 outlets all over UAE on the very evening.
Colgate had made a breakthrough by launching its ‘Optic White Toothpaste’.Our client requirement for us was to make an intriguing and strange strategy for correspondence.Hence, Streamline created a Virtual brand ambassador that conveyed the message of Colgate (in English and Arabic with 100% accuracy), instead of an actual individual standing at the stall and conversing with customers. As this was something never found in the Gulf, individuals were intrigued to the point that they really remained close to the stands and tuned in to the 2-minute brief.
Coco Pops’ consumer base was not aware of its health advantages, so Kellogg's had presented 3 nibble items in the Gulf.
Considering the essential target audience of Coco Pops was kids, we had created a long-term association with KidZania & SEGA Republic, having numerous sampling campaigns which reached out to our target group through experience.
As kids currently take great interest in digital games and activities, we created an Augmented Reality engagement where the kids got an opportunity to race with the mascot of Coco (character) on a climbing wall. This had acquired consideration as kids were enormously intrigued by the way that something that initially wasn't genuine, was rejuvenated making an important encounter.
Pringles’ campaign mission was outdoors, focusing on activities, similar to: picnics, dune bashing, off-roading and so on.
As a GCC country, most activities are encircled by the bases of off-roading.
Along these lines, we had begun a scratch and win riffle draw for a Jeep and an ATV in all over GCC countries. Show casing packaging Jeeps in all notable general stores.
The campaign was so effective in the first quarter, that the client wanted to do it again for the subsequent quarter. Accordingly, Pringles’ sales extraordinarily increased to the point that the client wanted to campaign for additional two quarters.
Barbican' necessity was not to simply test the item, but rather focus more around making an enduring encounter and expanding a relationship with the intended target audience – youth groups.
Subsequently, we needed to concoct a thought that the young gatherings could identify with, permitting them to really appreciate and recollect the experience.
Considering, we had reached 5 Universities: "NAME UNIS HERE" and orchestrated individual special outdoor screenings of their #1 motion picture, with an enormous assortment of free tidbits, for every university.
This had made an extraordinary buzz as everything was provided to the students, without them agonizing over going through a specific amount of cash for themselves. This was viewed as a treat given to the understudies with the chance of encountering something other than what's expected and getting samples of Barbican drinks during the films this had made an immense awareness for the product , as it was engaging the young gatherings truly connected themselves with the product.
For our Mondelez campaign, we had a Scratch & Win raffle draw for a PlayStation 4, IPhone and a 500 dhs carrefour voucher.
If a customer were to spend 30 dhs on any Mondelez product: Kraft, Tang, Dairy Milk, Oreo or Ritz, they would receive a Scratch & Win card, so they may enter in the raffle draw.
In outcome, the mission was exceptionally fruitful, in this manner, the sales went high for Mondelez, so they requested that we campaign the products for another two quarters-which too finished in incredible achievement.